Mishel-Brookins---PROFILE-OF-THE-MOMENT

Mishell Brookins is the president and founder of The Elite Wellness

Institute, a lifestyle wellness company. As president, she has

implemented three of the leading specialties at Elite Wellness; the

Breast Cancer Wellness program, the Obesity Management

partnership with clinical weight loss centers, and the Cardiology

Partnership Initiative with world leading cardiologists.

Mishell Brookins was recently named a 2010 World Thought Leader

by the World Congress at the 6th Annual Obesity and Wellness

Congress. She is dedicated to physical fitness education as well as

improving the health of others.

Mishell is also an active member of the Dana Farber Community Leadership Council and the Brigham and

Women’s Friends Association.

UPSCALE LIVING: How did you come up with the idea of starting your business?

MISHELL: The concept for Elite Wellness was developed by the desire to create not just a program to

meet goals, but to assist in creating a lifestyle to maintain them. Through that desire Elite Wellness was

created. We assist clients in meeting and maintaining their wellness goals while providing exceptional

service. We're not a luxury we're a lifestyle.

UPSCALE LIVING: What are your dreams and goals for yourself and your business?

MISHELL: My goal is to grow the Elite Wellness services and brand, while maintaing the exceptionally

personalized services that we offer clients in assisting them create the lifestyle they desire. Its my

personal belief that when I accomplish a goal, its a stepping stone for a bigger goal; so this is how I build

my success and this is what I live by. I am blessed to have gotten this far.

UPSCALE LIVING: What are the challenges that you've faced, and how you've been able to surpass

those challenges?

MISHELL: As a small business owner I am sure I've faced many of the same challenges as many

entrepreneurs . I think that is where creativity becomes important, the ability to adjust to the changing

climate is key. In one instance, I can be a very shy person when in large groups. Fortunately, I was able

to conquer my shyness by settings a goal to talk with a certain number of people at each outing; and

before I knew it, I was a natural.

UPSCALE LIVING: What would you say to the young women and men out there what is like to start a

business?

MISHELL: I would tell young women and men to go after their dreams. Do any and everything to

accomplish your goals. Furthermore, I'll tell young entrepreneurs, don't let fear or nay-sayers stop you. I'll

inform them that starting a business is very demanding and it takes a lot of commitment; and that money

will not come fast or easy, but it will pay off in the end if you love what you do.

MISHELL BROOKINS

Profile of the Moment